The Best Small Promotional Products to Give Away

Promoting your small business doesn't have to cost a fortune. In fact, the best promotional giveaways may be small products that are useful, fun and memorable. A small gift can be slipped into a purse or backpack for future use, shared with friends and family members or placed on a desk in the office. As these small promotional products make their way through the community, other potential customers in your town will take note of them and remember your company's name and logo.

Most small businesses don't have huge marketing budgets, but with a little creative planning, you can come up with ideas for promotional products that your customers and potential clients will use again and again. The best products can be humorous, colorful, practical or distinguished, depending on the message you want to convey to the people who use your products or services. Your promotional gifts should somehow build an association between the product and your small business, so that your customers remember you whenever they use the gift.

Useful Promotional Products

There are many small, inexpensive promotional product baskets that you can give away at trade shows, conventions, conferences or sales presentations. Useful promotional items like customized pens, rulers, miniature staplers, sticky note pads or other office supplies are always appreciated. Coffee mugs with your company's name and logo will promote your small business from your customers' desks when they use the mugs in their offices.

Although writing utensils may not seem especially unique, promotional pens are one of the best low cost ways to market your company. Pens are constantly making their way around the community as they're passed from one person to another. Whether you own an auto repair shop, a bookkeeping business or a pizza parlor, someone who's in the market for the product or service you provide is bound to grab one of your pens. Without spending much money at all, you can give away hundreds of these marketing tools.

Key chains are another useful item that your customers will remember. Colorful, eye-catching keychains are popular almost everywhere, especially when they also serve a purpose. Penlights, bottle openers, mini tape measures and small highlighter pens can promote your small business at the end of a keychain.

Fun Promotional Gifts

Fun gifts bring a smile to your customers' faces, which leaves a positive impression of your business. In today's fast paced, high pressure climate, stress balls are popular promotional products. Stress balls can also be playful, fun and humorous. Available in a nearly unlimited variety of themed shapes, stress balls can create an instant association with your company. From animal shapes and sports figures to miniature trucks or cars, stress balls offer a distraction from the pressures of the business world.

Frisbees, light-up pens and pocket puzzles are fun gifts to hand out at trade shows or conventions. In the chaos of a trade show, everyone appreciates having a moment to enjoy a game or toy. Even grown-ups enjoy tossing a frisbee or taking notes at a serious sales presentation with a bubble pen. Small novelty gifts create a pleasant association with your company without breaking your promotional budget.

From cosmetic travel kits and custom travel mugs to license plate frames, there are countless small promotional products that will keep your company at the forefront of your customers' minds. The best small promotional products to give away are the gifts that they'll use again and again, like pens or keychains, or the products they'll remember because of their humor, like playful stress balls. Give your customers small gifts that will keep your company in their thoughts and generate positive feelings about your group.