Promotional Membership, Loyalty, and Gift Cards
Promotional membership, loyalty, and gift cards are great items to promote customer loyalty and to give them a good reason to keep coming back. Of course, you know that your products are the best around and that customers would be crazy not to come back. But people are forgetful, and they get busy sometimes. Give them an extra reminder to frequent your establishment and extra motivation to patronize your business on a regular basis. Promotional membership, loyalty, and gift cards can prove someone's membership in a group, encourage a loyal customer to choose your company exclusively, or give customers a way to tell their friends about you and market your business for you.
Membership Cards Make Clubs Official
Promotional marketing with these types of products is great because it essentially places the burden of advertising your business, group or organization in the hands of the card bearer. If you feel like the qualities of your company or group speak for themselves, let everyone else speak on your behalf with promotional membership, loyalty, and gift cards they can show and pass on to others.
Membership cards make groups seem more official. When you can give members something tangible to stick into their wallets and show to prove their membership, it adds a sense of authenticity to your gathering and to the group's existence as a whole. Promotional membership, loyalty, and gift cards are great in this way. For whatever reason, most people are visual in the sense that they want something they can feel and touch to validate something else that's maybe not so visible or tangible. Members of a group that don't produce a product to see at the end of each meeting (youth organizations and charitable service groups, for example) really like having something physical like these promotional business items to somehow validate their member status and make the group seem more real to them. As an added benefit, it gives members something to show others to encourage them to join as well.
Encourage and Reward Customer Loyalty
As a promotional gift, a loyalty card does a lot more than just establish the existence of your business. It also encourages the cardholder to come around more often. A promotional gift card gives customers who are already sold on your product and who already think highly of your establishment another reason to keep coming back by. For example, a coffee house that uses these types of promotional membership, loyalty, and gift cards is likely to see an uptick in traffic from its regulars. Coffee is a product heavily steeped in daily ritual for many people. If you have to give away a free cup every six days to get that regular drinker to buy the first five from you and not from the gas station down the street, you've made your money on the card and gained a regular customer. Loyalty cards encourage repetitive sales that do not need additional money spent on marketing. It's great to get new customers, but even better to retain the ones you've already got and keep the revenue coming in with promotional items like a loyalty card.
Gift Cards for Finicky Recipients
Membership or gift cards make great gifts for finicky recipients who are hard to buy for. Some people are difficult to assess when it comes to choosing the right promotional gift. Promotional membership, loyalty, and gift cards are great to give to people who are independent minded and hard to read.
Make promotional membership, loyalty, and gift cards part of your marketing budget and let customers choose for themselves.