Promotional Desktop and Office Items
Promotional desktop and office items have long been a staple of many companies' business to business marketing activities. Working to build your brand image and recognition among the companies you work with is an important thing to focus on as part of your promotional efforts. Using inexpensive promotional desktop and office products is an effective way to help you accomplish this goal. There are many desktop products you could choose from varying in price as well as size, from pens to desktop mouse pads and clipboards. Whichever way you go with your campaign, choose promotional desktop and office accessories based on what would appeal most to the folks you are sharing them with, and on your budget.
Ordering Promotional Office Items
Putting together a promotional desktop and office order is a nice to interject yourself into your clients' office in a totally non threatening way. Maybe you've ordered some promotional desktop calendars with your company name, logo and contact information across the top. Giving one of these to each of your top clients is in no way threatening or pushy. It's just a way of thanking them for working with them, and perhaps a subtle encouragement for them to mention your name and the work you do to others when the opportunity arises.
The main idea behind these products is certainly not the hard sell. You are just trying to show them that they mean something to you; at the same time, if the placement of these items happens to create sales leads for you, all the better. Even landing just one major sale as a result of most promotional desktop and office merchandise orders will usually more than pay for the initial cost of the order. So in all likelihood you'll get your money back one way or another.
Showing Thanks and Remaining Visible
Even so, a corollary intent of any placement of promotional desktop supplies has to be continued visibility and a longer shelf life for your relationship. If you work with certain major customers only once or twice a year, these businesses are the perfect ones to share these sorts of promotional office items with. Any company capable of bringing you in major sales is worthy of having a nice desk calendar or some oversized coffee mugs bestowed upon them.
Presentation is important here, too. That coffee mug example is a good one to work with here. Instead of just showing up with a box of coffee mugs, why not send over a nice big box of donuts and fresh gourmet coffee as well as a thank you card for their continued support of your business? A little thankfulness expressed in just the right tone can help you get more mileage out of your promotional desktop and office product purchase.
Go the Extra Mile
By going the extra mile for your customers or companies with which you frequently do business, you will promote a deeper rapport than can be quantified in your bottom line. Using promotional office and desktop products and other means to reach out to clients that mean the most to you can help you survive even when you are not necessarily the lowest priced vendor in town.
As a business owner, you have to promote relationships as well as office products. Sell yourself the same way you sell your company's wares. Demonstrate through acts like the giving of free promotional desktop and office products that not only do you care deeply about that company's business, but you also strongly believe in your company, in your branding and in your marketing message.