Promoting Your Small Business Online
Promoting your small business online has become so much easier because of all the tools that are now being offered. Not only can you use blogs, newsletters, email contact lists and other items to build up a customer list, but you can send them free gifts for signing up. Of course, these can range as far as your budget will allow, but the fact that you acknowledge their presence is going to go a long way. This makes them feel valued from the very beginning and encourages future sales because they will see your name in more than one location.
The type of company that you run will usually help determine what kind of promotional products you are considering using. For example, if you are opening up a kitchen supply store online, then you may want to send them a magnet or a shopping list pad. These are things they would use in the kitchen often and would allow them to see your company name every time.
Networking with Bloggers and Shoppers
Because you are using the Internet to grow your company, you also have the outlet of social media to consider. If people share your website or paste your logo into their blog, this brings you even more exposure. For those vigilant clients, you may want to consider giving customer referrals a percentage discount. If they have clicked through to your website through a particular blog link, then they could receive 10% off and the blog writer could receive a small kickback. These are the methods that are being used more and more by Internet companies in order to spread the word through online shoppers. More often than not, your consumers know someone who blogs. If they do, they are probably networked to other bloggers and may participate in these kind of shopping spree sessions. Many customers are drawn in through these great deals and it's a cheap way to advertise your establishment.
New Customer Kits for Order
You may also decide to put together a new customer kit that people can order for a nominal fee. If this is the case, then you may choose several promotional products that would be particular useful to your clients specifically. To use the same example as above, kitchen supply customers may appreciate a coupon for a personalized apron, a free utensil or any number of recipe cookbook offers. All of these things help them enjoy and make more use of their favorite room of the house. If you show them that you are in tune with their needs and desires, they will be more likely to turn to you not only for future purchases, but also for answers to common questions. Making a name for yourself includes being available to answer questions and gaining a certain level of consumer trust before they invest any money with you.
Truthfully, people use the web to shop for information just as much as they do for products. Corner the information market for what you do as well and you'll have ensured yourself a way to successfully advertise your business. Not only will you get help promoting your small business online through the items you offer, but also because of the information you freely share with potential consumers. Depending on how often these answers get viewed, shared, forwarded or liked on social media pages, you may be able to rely on these methods exclusively. Learning about the power of the web is one of the first steps to promoting a company, whether based online or in a brick-and-mortar location.